I spent these last few days facing a dilemma. I write the VendaMais editorial weeks in advance, respecting a production schedule that requires deadlines for editing, revision, layout, etc. And writing this text in times of crisis is always a challenge. After all, how to write something relevant now without knowing exactly what will happen, without having […]
Continue.. 11 questions to review strategic planning in times of crisis
Companies that value customer satisfaction know how painful it can be to have to resort to an apology to the customer. No time to read the content? Would you like to be able to accompany him as he drives, walks or performs other activities? So don’t waste your time and listen to this article in its entirety. Just […]
Continue.. Customer Apology Phrase: What about when things don’t go as planned?
Blue ocean strategy: make competition with competitors irrelevant by creating value innovation outside the red ocean When it comes to organizational strategic planning, companies usually opt for differentiation, cost leadership or niche exploration. In other words, they do better than competitors, or produce cheaper than them, or specialize in a very particular audience. The blue ocean strategy seeks, […]
Continue.. The 8 key points of the Blue Ocean strategy
Gone are the days when just having a good product or service and a large potential market was enough to be successful in sales. Today, the equation for closing deals has become much more complex: large volume of direct and indirect competitors; different business models; fast moving economy; and Technological advances driving innovation daily. In […]
Continue.. Market and Sales Intelligence: a combination for better results!
How about knowing a little more about the sales tools we use in our day-to-day sales? Here are the 5 tools we use in Scheduler If you know the Agent, you know that we take sales and service to our customers very seriously. And since we talk a lot about sales, we cannot miss the opportunity to test […]
Continue.. Commercial Sales Tool You Should Use in Your Business
A good sales team is motivated by deep knowledge of its target audience, good communication and passion for what it does, among other attributes. But learning how to be empathetic is also a surefire way to boost sales, you know? After all, it is through empathy that the seller puts himself in the consumer’s shoes, understands […]
Continue.. How does being empathic drive sales results?
The career in sales remains one of the most attractive in the market, either because of the volume of opportunities or because of the possibility of variable gains coming from bonuses and commissions. And, within this area, a common growth objective is to reach the position of commercial manager. But, after all, what does a commercial […]
Continue.. What does a commercial manager do and what is the way to get there?
Empathy is the secret to the success of any initiative. The follow-up email could not be different Sales emails can be the salespeople’s best friends, or, on the other hand, the sales force’s arch enemy. Well, because people are often not trained to communicate with empathy, kindness and warmth. And, as incredible as this may seem, in […]
Continue.. How empathy can help in the follow up email
Strategic planning, mission, vision and values are words that often lose their true meaning. Remember now the function of each one of them! When it comes to strategic planning, many entrepreneurs and managers scratch their heads. After all, this is an important job that demands a lot of time and resources that are not always left over […]
Continue.. GUIDE: Strategic planning, mission, vision and values
Once a lead is generated, a company can choose between two paths to follow the business approach. One, more aggressive, known as Hard Sell, and another, softer, called Soft Sell. And this is a very important decision to get to conversion! Not that there is a “right or wrong”. When we talk about sales techniques, by the way, we […]
Continue.. Hard Sell and Soft Sell: when to use each of these sales techniques?