Market and Sales Intelligence: a combination for better results!

  Gone are the days when just having a good product or service and a large potential market was enough to be successful in sales. Today, the equation for closing deals has become much more complex: large volume of direct and indirect competitors; different business models; fast moving economy; and Technological advances driving innovation daily. In […]


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Hard Sell and Soft Sell: when to use each of these sales techniques?

Once a lead is generated, a company can choose between two paths to follow the business approach. One, more aggressive, known as Hard Sell, and another, softer, called Soft Sell. And this is a very important decision to get to conversion! Not that there is a “right or wrong”. When we talk about sales techniques, by the way, we […]


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9 sales channels so you don’t lose any business

The right choice of the most effective sales channels for a company can be a great challenge faced by the manager. This is because there are several sales channels both online and offline and, through them, the sales team will relate to new potential customers. To choose assertively, you need to understand the persona of your business, how […]


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3 sales actions that worked in the B2B market using social networks

When talking about the use of social media in sales actions, people soon associate these tactics with the consumer market. Would you bet on sales actions that worked on social networks for the B2B market? Well know that we have brought you 3 amazing cases of success following this recipe. This requires developing a marketing […]


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Accelerating sales in the midst of the pandemic: what are the possible paths?

How to accelerate sales in the midst of the pandemic? This is certainly one of those million dollar questions. But believe me: there are companies that are doing well despite all the odds. More than a year after the Covid pandemic began, it’s more than clear that we won’t be back to “normalcy” in business anytime soon. Therefore, until […]


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5 great Brazilian women sellers to inspire you

Unfortunately, due to a series of gender biases, women have not always been (or are) “welcome” as sales professionals. For this reason, there are still few women sellers today and the challenges they face in the labor market are not few. However, the examples of great women sellers, now successful entrepreneurs, serve to show the important […]


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What is pre-sales and how to improve your results in this process

A pre-sales initiative can make your company gain more customers. See how pre-sales works and how to implement it Do you know what pre-sale is? In a culture where companies are always looking for growth, there is an often-forgotten opportunity near you: pre-sales. Pre-sales is easy to understand: Unlike marketing and sales operations, presales offers a […]


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Account-Based Marketing: what it is and how to put it into practice in B2B sales

  Marketing campaigns, especially Digital Marketing, with low engagement rates and Sales areas with low conversion in the funnel. These factors frighten any commercial manager, after all, they mean greater effort to reach closing. There is, however, a strategy that has been consolidated as a solution to these problems: Account-Based Marketing, also known as ABM. In this […]


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