Account-Based Marketing: what it is and how to put it into practice in B2B sales

  Marketing campaigns, especially Digital Marketing, with low engagement rates and Sales areas with low conversion in the funnel. These factors frighten any commercial manager, after all, they mean greater effort to reach closing. There is, however, a strategy that has been consolidated as a solution to these problems: Account-Based Marketing, also known as ABM. In this […]


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Strategic Planning Review: Why is this process critical now?

  This “deviation of direction” can be temporary or permanent, everything will depend on the effects that the unforeseen event will generate in the medium and long term. However, when it comes to management, faced with situations of this type, an urgent review of strategic planning is necessary. In moments of turbulence triggered by external factors […]


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How to Build a Client Prospecting Script: 3 Key Information and 3 Mistakes to Avoid + Practical Exercise

  Imagine the following scene: a salesperson on your team is in an elevator and suddenly someone he knows comes in who is part of your company’s Ideal Customer Profile (IPC) and therefore has enormous potential for bring good results. The seller has 40 seconds for the elevator to reach the ground floor. What will he say? This situation illustrates the […]


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How to increase the conversion rate of B2B sales

  Are you getting the expected results for your sales? Get to Know 5 Precious Tips to Increase Your Sales Conversion Rate Entrepreneurs, business managers and some salespeople seem to agree that lead generation is one of the keys to growing business and a thriving business. Unfortunately, these are some of the myths the sales industry […]


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Rule 20 70 10: what is it and how to apply it in managing the sales team?

Managing a commercial team is definitely not a simple task. Being a sales leader presupposes facing a series of challenges on a daily basis. Maintaining productivity, stimulating employee growth and having an engaged team and top performance are some of them. It is in this context that rule 20 70 10 emerged: as a way to help managers […]


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How to Create a Loyalty Program: 6 Tips to Retain Customers with This Tactic

  How to create a loyalty program? The 4 fundamental rules! Loyalty and relationship are words that are always on the rise. And nothing like being always close to someone who knows you deeply, always surprises you and seems to know what you want even before you say it! Well, if this is love, it also corresponds to […]


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How to please customers? Find out how to double the 5 toughest customer types

Step by step to develop sales skills Do you want to develop new sales skills and techniques? Here is the best recipe for this As we watched The Matrix, we were impressed by Neo and his team’s ability to learn something new in a matter of seconds. Whether it’s for something like developing skills to fight like […]


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How to reduce cart abandonment rate in online sales?

  During the purchasing process, there are several processes and procedures your customers go through that can prevent you from closing the deal. A key issue is to understand why the shopping cart is being abandoned. Are there any obstacles on the purchase page? Any mental triggers that make you give up? What about the site, is it […]


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Open and closed sales questions: learn to do and see examples

  Open and closed questions in sales are used all the time. A salesperson needs to discover their customers’ true needs to determine how their company’s solutions can help them. And for that, asking the right questions is essential. In this post you will learn some techniques for asking open and closed sales questions. Bonus: make […]


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