11 questions to review strategic planning in times of crisis

I spent these last few days facing a dilemma. I write the VendaMais editorial weeks in advance, respecting a production schedule that requires deadlines for editing, revision, layout, etc. And writing this text in times of crisis is always a challenge. After all, how to write something relevant now without knowing exactly what will happen, without having […]


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Customer Apology Phrase: What about when things don’t go as planned?

Companies that value customer satisfaction know how painful it can be to have to resort to an apology to the customer. No time to read the content? Would you like to be able to accompany him as he drives, walks or performs other activities? So don’t waste your time and listen to this article in its entirety. Just […]


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The 8 key points of the Blue Ocean strategy

Blue ocean strategy: make competition with competitors irrelevant by creating value innovation outside the red ocean When it comes to organizational strategic planning, companies usually opt for differentiation, cost leadership or niche exploration. In other words, they do better than competitors, or produce cheaper than them, or specialize in a very particular audience. The blue ocean strategy seeks, […]


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Market and Sales Intelligence: a combination for better results!

  Gone are the days when just having a good product or service and a large potential market was enough to be successful in sales. Today, the equation for closing deals has become much more complex: large volume of direct and indirect competitors; different business models; fast moving economy; and Technological advances driving innovation daily. In […]


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What does a commercial manager do and what is the way to get there?

The career in sales remains one of the most attractive in the market, either because of the volume of opportunities or because of the possibility of variable gains coming from bonuses and commissions. And, within this area, a common growth objective is to reach the position of commercial manager. But, after all, what does a commercial […]


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GUIDE: Strategic planning, mission, vision and values

Strategic planning, mission, vision and values ​​are words that often lose their true meaning. Remember now the function of each one of them! When it comes to strategic planning, many entrepreneurs and managers scratch their heads. After all, this is an important job that demands a lot of time and resources that are not always left over […]


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Hard Sell and Soft Sell: when to use each of these sales techniques?

Once a lead is generated, a company can choose between two paths to follow the business approach. One, more aggressive, known as Hard Sell, and another, softer, called Soft Sell. And this is a very important decision to get to conversion! Not that there is a “right or wrong”. When we talk about sales techniques, by the way, we […]


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